Archive for September, 2009

Wants Vs Dreams

September 1st, 2009

I consider myself to be a marketer.  I love the study of marketing, I have a Masters Degree in International Marketing and I see everyday how marketing causes us to want what is not necessarily best for us.

My advice is to anchor yourself by finding a dream that means more to you than anything else you want.  Then you can measure each want a marketer creates against the dream.  Now you know what the want will cost you if you choose to buy it; the want costs you your dream.

Yes, I am a marketer and I am marketing financial independence and dreams.  To have financial independence and attain your dreams means you’ll have to say no to other things like instant gratification, debt, interest payments, unconscious spending and buying stuff that does not bring you great joy.

I believe that your dreams are more important than the things you’ll have to give up.  You get to decide; will it be what marketers want to sell you or  your dreams?

This post was inspired by another simple and brilliant post by Seth Godin http://sethgodin.typepad.com/.